The Official ENT 3003
Reading List
During the semester, you will be asked to complete three
reading reflections. These exercises may be found in the assignments list in
Canvas. For the first reading reflection, you are asked to select a
biography/autobiography of an entrepreneur (the first half of the list). For
the second reading reflection, you are asked to make a selection among the
general entrepreneurship / business / philosophy part of the list (the second
half of the list). For the third reading reflection, you may select any reading
from the list, which you have not already completed.
You are asked to read the whole book for these exercises and answer the questions included in
the exercises themselves. All of these books are either available in the
library (either in print or electronic version) or are available to you via
inter-library loan. In other words: Free! And free is always a good thing.
Biography/Autobiography
·
The Wright
Brothers, David McCullough
·
To Be
Loved, Berry Gordy
·
Coco
Chanel, Lisa Chaney
·
Andrew
Carnegie, David Nasaw
·
Steve
Jobs, Walter Isaacson
·
Elon Musk:
Tesla, SpaceX, and the Quest for a Fantastic Future, Ashlee Vance
·
Twenty-Seven
Dollars and a Dream: How Muhammad Yunus Changed the World and What It Cost Him,
Katharine Esty
·
Grinding
It Out: The Making of McDonald’s, Ray Kroc
·
Miracles
Happen, Mary Kay Ash
Entrepreneurship /
Business / Philosophy
·
Makers:
The New Industrial Revolution, Chris Anderson
·
How to
Fail at Almost Everything and Still Win Big, Scott Adams
·
Mindset:
The New Psychology of Success, Carol Dweck
·
Thinking,
Fast and Slow, Daniel Kahneman
·
Cognitive
Surplus, Clay Shirky
·
The Art of
Social Media: Power Tips for Power Users, Guy Kawasaki
·
Inbound
Marketing, Brian Halligan
·
Innovation
and Entrepreneurship, Peter Drucker
·
The Long
Tail: Why the Future of Business is Selling Less of More, Chris Anderson
